DoSomething!

DeNora Getachew, Chief Executive Officer at DoSomething.org discussed how Gen Z and Millennials, who comprise nearly half of the electorate, are pivotal in driving political and social change. Through creative marketing, pop culture, and social media, organizations strive to empower young people to find their civic voice and actively engage in democracy. By addressing critical issues such as gun violence, climate change, and voter registration, the goal is to equip new generations with a strong sense of civic identity and the tools needed to make a meaningful impact.